Analytics & Insights
A reputation is hard to see while you're building it. The analytics dashboard makes it visible — not as a vanity scoreboard, but as a working instrument for understanding what's actually happening with your profile and where the leverage is.
What you can track
Profile views
The number of times your directory listing was viewed in a given period. A rising view count typically means your search rankings are improving.
Impressions
How many times your business appeared in directory search results or category listings — whether or not someone clicked through to your profile.
Leads received
The total number of customers who opened a verified lead through the directory. This is your most direct conversion metric.
Review activity
- Total reviews received (all time and this month)
- Review velocity (average new reviews per week)
- Star rating trend over time
- Reviews earned through the ReviewBay network vs. your own customer outreach
Discovery queue activity
Your daily-active streak in the discovery queue and a history of reviews you've left for other members. Active days surface your business to other members; inactive days don't.
Reading your review trend
The shape of the line matters more than the height. A healthy trend looks like a steady upward climb, not a single spike followed by silence. Google's algorithm rewards consistency. A burst of 20 reviews followed by three quiet months looks worse to the algorithm than two or three reviews every month, month after month.
If you notice a sudden drop in new reviews, check that your customer outreach list is up to date in Settings → Outreach. Usually the culprit is a gap in the invite habit, not a problem with the product.
Exporting data
Analytics data can be exported as a CSV from the dashboard for use in reports or client presentations. Navigate to Analytics → Export and choose your date range.